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René CORTIN

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René CORTIN's Professional Experience
Online Marketing Manager
2008 - 2008
• Designed plan to improve visibility of the website through organic search – Plan included SEO (URL rewriting, keywords...) and recommended the use of a CMS • Designed referral programme to increase brand awareness, customer loyalty, conversion rate from LogMeIn Free to LogMeIn Pro • Launched EMEA Google AdWords PPC campaigns – Managed localisation (French, German and Spanish) of the website and the landing pages – Managed optimisation of the set of keywords to fit European markets • Provided metrics (referrers, geographical traffic...), with graphs to VP Marketing
E-Commerce Director
2004 - 2007
• Ensured that content of the websites was of high quality and up to date • Managed projects outsourced to web agencies for websites enhancements • Management of marketing campaigns, affiliates programs and link exchange • Regularly monitored tasked outsourced to third parties (keywords implementation, newsletter schemes, affiliate programs) • Research and awareness on key industry trends and competition • Managed search engine optimization to obtain high rankings ; SEO techniques • Analysis of web traffic and key indicators using both Google analytics and phpMyVisites tools
Applications Service Manager
2001 - 2002
Responsible for the level ii support in EMEA (Europe Middle-East Africa) • Management of a team of 6 I.T. engineers supporting seven applications • Ensured SLA (Service Level Agreement) were met, provided quality of service • Maintained efficiency of the team: proactive identification of training needs; team motivation; knowledge transfer to newcomers • Client relationship: organised regular meetings with business managers for review of the service delivered and approval of special requirements; presentation of monthly reports together with customer satisfaction analysis • Responsible for escalation of severe issues to US-based level iii teams; process included cross-functional and/or high level management involvement • Organised regular meetings by audio-conference between the different support teams: UK call-centre (level i), Canadian team and level iii teams
I.S. Analyst
1999 - 2001
Support engineer in EMEA level ii support team (I.S. department) • CRM Clarify Specialist: responsible for all issues, updates and users’ relationship for 2 modules of the CRM Clarify (Clear Support/Clear Logistics) • Developed SQL queries at the request of the different business groups • Responsible for keeping up to date all the technical documentation, including support processes and user guides
Analyst-Programmer
1997 - 1998
• Project-Management: specifications and designed of two applications; a human resource management application and a reporting application • Both applications were developed using Visual Basic Application; technical documentations and user guides; administration of both databases • Conducted suppliers accounting and monthly financial reporting with KPMG
René CORTIN's Education
MBA in International Business, Business Administration, 2002 -2003
Ingénieur-Maître MIAGE, Computer Sciences, 1998 -1999
 
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